Jorge Herrera summarizes his way of conceiving and developing the design.

Since the beginning of his career, Jorge always aimed to create objects and spaces that are simple and essential, top qualitative and long-lasting in terms of use, production and design. After years of global and multidisciplinary training, he opened his studio under the premise of producing through simple, detailed and passionate processes.

Jorge Herrera’s approach to design is characterized by a clear search for balance between simplicity, functionality and beauty: the pillar of his style and the axis of his work.

“All these years have been a professional enrichment, personal and cultural growth. The exchange that occurs when interacting with different countries is always very enriching. It ends up being transmitted in my way of understanding life, which is also my way of understanding design. Everything is linked and in a clear balance”.

Jorge is also a guest lecturer at the Design School of Valencia (EASD) and also has conducted workshops at the European Institute of Design (IED) in Madrid and at the Cardenal Herrera University of Valencia (CEU). And has been selected as a jury member for the iF Design Award.